Yoda the Business Coach

Yoda the Business Coach

“There is no try, there is only do or do not.” Yoda may have been talking with the young Luke Skywalker, but we can certainly apply this wisdom to our daily business activities.  According to the Merriam-Webster dictionary, try is defined as “to make...
Yoda the Business Coach

Raising the Bar

My parents always told me when I was growing up to be careful who I surrounded myself with.  If I hung around the wrong people, I would inevitably lower my own expectations and make choices that I may regret later on.  I know that they meant well, but at the time I...
Yoda the Business Coach

Murphy’s Law vs. You

It never ceases to amaze me that no matter how much planning and forethought one puts into planning an event, something inevitably goes awry.  And that something cannot be anticipated, predicted, or prevented.  Enter “Murphy’s Law.” When it comes to...
Yoda the Business Coach

One Size Does Not Fit All

Yes, it’s true.  When buying certain accessories like hats, head bands, scarves, ties – one size does fit all.  However, when it comes to marketing, there is no one size marketing plan that fits all businesses. Your marketing plan should be approached like a custom...
Yoda the Business Coach

A Healthy Dose of the “Butterflies”

There’s a particular song out now who’s lyrics resonate within me each time I hear it.  I’d like to share them with you to see if you feel the same. “Never let your fears decide your fate.” We encounter numerous decisions each and every...