Breathing Optional

Breathing Optional

Not too long ago I saw a video featuring a young man who was an athlete in training.  In it, the athlete was shown exercising and training throughout the course of an entire day.  He never stopped.  While the video played, a commentator spoke about the desire to...
Breathing Optional

Yoda the Business Coach

“There is no try, there is only do or do not.” Yoda may have been talking with the young Luke Skywalker, but we can certainly apply this wisdom to our daily business activities.  According to the Merriam-Webster dictionary, try is defined as “to make...
Breathing Optional

Raising the Bar

My parents always told me when I was growing up to be careful who I surrounded myself with.  If I hung around the wrong people, I would inevitably lower my own expectations and make choices that I may regret later on.  I know that they meant well, but at the time I...
Breathing Optional

Murphy’s Law vs. You

It never ceases to amaze me that no matter how much planning and forethought one puts into planning an event, something inevitably goes awry.  And that something cannot be anticipated, predicted, or prevented.  Enter “Murphy’s Law.” When it comes to...
Breathing Optional

One Size Does Not Fit All

Yes, it’s true.  When buying certain accessories like hats, head bands, scarves, ties – one size does fit all.  However, when it comes to marketing, there is no one size marketing plan that fits all businesses. Your marketing plan should be approached like a custom...