One word. Could you pick one word that accurately reflects your company’s brand? Recently, at my weekly BNI meeting, our Education Coordinator presented that question to each of us around the room after reading an excerpt from a book on marketing. ...
With all the options available to business today to market themselves, it’s important to remember that not all options are created equal, especially if faced with a budget. A trend that is quickly gaining momentum is inbound marketing. Inbound marketing is...
Like most successful marketing tactics, piggyback marketing has been around for some time but is often a commonly overlooked strategy. When implemented correctly, it is a very resourceful marketing technique. According to Business Directory, piggyback marketing is...
Sometimes we just know we may never have a referral for someone who travels in our business circles. Or maybe we are able to help someone with a particular business need with advice, a great referral, or personal reference, but we know that the likelihood of...
To really get the most out of your networking activities, it’s important to invest time in ways that allow you really get to know other people. Simply showing up at Business After Hours or Luncheons isn’t enough. These types of events don’t happen...
