Brand Yourself

Brand Yourself

I feel like a broken record sometimes when I talk with my children.  Constantly repeating myself, hoping that sooner or later the message will sink in.  One of the common themes of these “talks” involves how they brand themselves in the circles that they travel,...
Brand Yourself

The Right Tools

How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do?  If you find that you...
Brand Yourself

Level the Playing Field

On the surface it would seem that small business could not possibly compete with big business in term of marketing themselves. Fortunately, the arrival of social media has played a significant role in leveling the playing field.  Now, small businesses can achieve the...
Brand Yourself

Turning Customer Dissatisfaction Into Satisfaction

No one likes to admit it, but we all encounter obstacles when striving for customer satisfaction. Any of number of things can go wrong: messages that aren’t received back orders inacurrate order information missed completion date miscalculated estimate a...
Brand Yourself

Marketing Culture

While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A.  I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another...