Principle #6: Out-&-Out Marketing Makes It Personal Everyone likes to feel noticed. You probably appreciate your morning coffee barista you remembers your name and order. Or perhaps your dentist remembers that you’re a Green Bay Packers fan and always asks you...
Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting....
Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders...
Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted” A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot...
Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that...
