A plumb line is typically used in construction or surveying to determine if a structure is truly vertical. It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure. It is essential. With any given business, the term plumb...
We’ve all heard of the playground bully. The kid who walks around terrorizing the other kids, typically ones that are smaller than him or her. There are numerous movies out there with this character like in “A Christmas Story” and “Stand By...
There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load....
Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way: Writing a few social media posts each week will help to build your visibility. It doesn’t require long, tedious hours at your computer. You don’t need to...
Twice this week the topic of persuasion came up. The first time was during a conversation with one of my referral partners. He was updating me on the proposals he had received for his new business. Of the three potential vendors he was considering, one came back...
