I recently read an article in the Business Courier that really struck a chord with me about the significance of branding. The company featured was a Cincinnati favorite, Graeter’s. Graeter’s has been doing exceptionally well in recent years: new stores are popping...
Remember the days of interviewing for that first big job and all the extra research you did on the company you were meeting with? There were reasons you went to all that extra trouble, but do you remember why? I’m sure that we could all agree that there were...
A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media. However, an often overlooked piece is something...
“Is searching for connections on LinkedIn a form of stalking? Like some feel about that on Facebook?” That was a great question asked during one of our recent LinkedIn Seminars. I must admit that there were several chuckles in the room, including from the person who...
Curb appeal. What is it? Well, if you have ever been in the market for a new home you’ve probably heard the phrase before. Curb appeal is the enhancement of a home and property so as to attract potential buyers. It’s safe to say that a nicely manicured lawn adds...
What is visibility? When you think of a runner or cyclist exercising at dusk, you will see some type of reflective gear being worn. It makes the athlete visible to oncoming traffic. At the theatre, the actors need to be visible to the audience therefore a stage is...
