Curb appeal. What is it? Well, if you have ever been in the market for a new home you’ve probably heard the phrase before. Curb appeal is the enhancement of a home and property so as to attract potential buyers. It’s safe to say that a nicely manicured lawn adds significantly to the curb appeal of a home, as does beautiful flower beds, neutrally painted walls, decluttered closets and sparkling windows.
The principles of selling a home can also be applied to your business. What is the curb appeal of your business? If you have a storefront, is it clean and welcoming? Once inside, are the work areas neat and organized? Is there someone to greet each guest? For those businesses without a storefront, is your website visually appealing? Does it create a “call to action” by the user? How about the means by which you communicate with your prospective clients – are your emails professional looking, do your brochures, business cards and flyers accurately represent the image you want your business to project or have you cut corners thus diminishing your “curb appeal”?
Obviously, there is a lot to consider when presenting your business to your target market. The ‘how’ and ‘what’ we do directly affects our bottom line and determines the ‘who’ in our audience that is compelled enough to stop their car and decide they want to do business with you.
Be sure your curb appeal is enough to attract the right clients to you on a daily basis. Start with a simple evaluation of your current state of business. Determine areas of improvement and commit to increasing the odds that those “drive-bys” will stop and give you the opportunity to earn their business.
Keep it Targeted!
Sr. Marketing Director