It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you...
Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders...
During Christmas I’m reminded of that baby born in Bethlehem. His name is Jesus. He would become the Savior of the world. I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him....
When I was a kid, I loved going into the deep end of the pool. To me, it was where the big kids swam, where the great divers performed their tricks, where the real fun happened. I felt that the games we played got more challenging, navigating water that was way over...
A plumb line is typically used in construction or surveying to determine if a structure is truly vertical. It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure. It is essential. With any given business, the term plumb...
It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our target market because doing so would close the door on future...
