I read an interesting column in the Business section of the Enquirer last weekend. It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world. The writer stated that the era of “Mad Men” is...
We all know the value we place on our personal calendar. It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on. For our professional lives, we use it to keep track of meetings, appointments, networking...
We meet all sorts of people during the course of our business day and each of these individuals have unique personalities, opinions, ideals, and sense of humor. However, to truly engage with another person, especially someone you are interested in either networking...
If you were training to run a marathon would you train with those who are preparing for only a half marathon? If you were watching your weight would you go to an all you can eat buffet? If you wanted to ace an exam, would you go out for happy hour the night before?...
How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do? If you find that you...
You might be wondering how and why a small business like yours would even consider marketing research. But small business can do effective marketing research. Granted it won’t be as elaborate and thorough as what the marketing research firms can do, but a...
