I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us...
“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”...
We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or...
Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new...
How Being Relevant and Top of Mind Keeps Revenue Flowing in…When it comes to marketing, it’s important to have something to say. But oftentimes, if your services or products stay stagnant, there’s nothing new to report. And having nothing new to report...
As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and...
