Less Companies Want to Hire Full-Time Marketing Specialists, What Can They Do?

Brand Equity Increases With Relevance

Think of your company’s brand similar to how you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve first impressions of your property—update the landscaping, apply fresh coats of paint, choose new...
Less Companies Want to Hire Full-Time Marketing Specialists, What Can They Do?

Public Relations Process

Public Relations (PR) is about cultivating a positive brand image with the public by building relationships with various media outlets. It requires strategic communication and storytelling to engage and entice your target audience. It covers a lot more than just...
Clarify your brand. Download 5 Steps to Successful Marketing