OK Guys (and gals)… if you’re over spent, over worked, over committed, and you simply forgot about Valentine’s day, then here’s your reminder, “Tomorrow is Valentines day!”. According to the National Retail Federation...
The shingles are flapping, my dog is unsettled, and I just heard that my recycling bin vanished from my driveway… All of this forces me to think about how businesses and organizations react when they face tumultuous winds. Like the stranded boat caught in the...
Years ago there used to be a Yellow Pages commercial showing a man selfishly hoarding toys in his own store called, “Mike’s Toys.” And the commercial ended by saying the only businesses that aren’t in the Yellow Pages are businesses like...
As I tried to recall a Super Bowl ad this morning, it got me thinking about awareness marketing and how corporate companies spend over millions of dollars a year to brand their markets. Do you have the dollars to run these kind of campaigns? My guess is if...
Too often business owners or marketing executives like to “go for the jugular” when it comes to their marketing. Whether it’s the sales appointment, advertising campaigns, etc, they try to convince their prospects to commit before they have a...
