You know how sometimes when you walk into an establishment you can sense whether or not they got, “It?” The place just feels right. The employees are all working off of the same game plan. Everything is looking crisp and intentional. The smell in the...
How often should you add content to your blog? As much as you can. Professional bloggers are spending hours every day adding relevant content to their blogs. I would say that for most of you out there, you should post at least five times a week. If you can’t...
So you finally decided to add social media marketing to your mix this year. GREAT! But how do you keep track of all your social media accounts? You use a social media dashboard! For some of you, this isn’t a new revelation. However, for those of you who are...
Happy New Year! This past New Years Eve I was talking to a friend of mine and the topic of cold calling came up. He related cold calling to being in a sweat box – a sales tactic that’s torturous to do! I thought that was a humorous and rather accurate...
I’m sitting at a Caribou Coffee relishing a rather quiescent morning trying to enjoy my jolt of caffeine as I reflect on the past year and prepare for 2012. How did your business do in terms of marketing in 2011? Are you initiating any new tactics in the new...
