Several days ago I attended a conference on eMarketing Techniques up in Cleveland, Ohio. Today, while working on my blogs, I remembered an observation I made at the conference that I wanted to share with my readers. It’s nothing earth-shattering but I found it as a pleasant reminder for those looking to inbound their inbound marketing.

On separate occasions, every speaker encouraged everyone to “Listen.” Now you may think that tip is a no brainer, but this is often the step that is skipped when engaging in social networking and is the one I like to begin with when I work with my clients. As you map out your social networking plan take a moment to listen to what’s out there in your industry.

1. Read other blogs
2. Participate on forums
3. Follow key individuals on twitter
4. Subscribe to valuable RSS feeds
5. Join LinkedIn groups
6. Listen in on webinars

Whether you are trying to launch a blog, grow your twitter base, establish your fans on facebook, draw traffic to your Youtube channel. Remember to open your ears and listen. You will gain a better understanding of what your target will want to hear.

Keep it High Touch!

-Ernie DiMalanta

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