Let’s face it. Most of what businesses have to offer isn’t truly a life-sustaining necessity. If you carry a smartphone with you, then I’m sure you would agree that your life is full of stuff you don’t need to survive. Keep in mind that I’m comparing the modern...
After identifying your ideal target market, it is essential to note any similar characteristics they share. Some of the obvious pertain to where they live, what they make, how old are they, do they have kids. These are common demographic data points that you can...
Very often, small to mid-size business owners are prevented from taking their companies to the next level by failing to implement a few simple tactics in the areas of management, cashflow and marketing. It’s not that they don’t know what to do, it’s...
Have you ever noticed how small the bullseye on a dartboard is? It’s challenging to hit! I don’t know how many times, when I have asked about their target market, have I heard business owners tell me that “everyone” can use their services or products. Even...
“I can take the next person in line!” You have heard these words while checking out before, haven’t you? And if you own your own business, these are words that you wish were said every day that your doors are open. Whether having long lines, or phones ringing off...
