“And they’re off!”

“And they’re off!”

Growing a successful business is like running a marathon.  It takes preparation.  It’s hard work.  It requires strategy.  It takes commitment.  You have to be out-&-out if you want to win.  Unfortunately, most business-owners act as if marketing their businesses...
“And they’re off!”

Why would they want what you have?

Let’s face it.  Most of what businesses have to offer isn’t truly a life-sustaining necessity.  If you carry a smartphone with you, then I’m sure you would agree that your life is full of stuff you don’t need to survive.  Keep in mind that I’m comparing the modern...
“And they’re off!”

Isolate common Denominators

After identifying your ideal target market, it is essential to note any similar characteristics they share.  Some of the obvious pertain to where they live, what they make, how old are they, do they have kids.  These are common demographic data points that you can...
“And they’re off!”

Tips to Overcome 3 Obstacles to Business Success

Very often, small to mid-size business owners are prevented from taking their companies to the next level by failing to implement a few simple tactics in the areas of management, cashflow and marketing.  It’s not that they don’t know what to do, it’s...
“And they’re off!”

Identify your ideal Client

Have you ever noticed how small the bullseye on a dartboard is? It’s challenging to hit! I don’t know how many times, when I have asked about their target market, have I heard business owners tell me that “everyone” can use their services or products. Even...