You may have heard that a person’s life is like that of a wheel, with each spoke representing an area of that person’s life. For example, one spoke may represent family, another work, exercise, social life, and so on. And the only way the wheel works most effectively...
Growing a successful business is like running a marathon. It takes preparation. It’s hard work. It requires strategy. It takes commitment. You have to be out-&-out if you want to win. Unfortunately, most business-owners act as if marketing their businesses...
Let’s face it. Most of what businesses have to offer isn’t truly a life-sustaining necessity. If you carry a smartphone with you, then I’m sure you would agree that your life is full of stuff you don’t need to survive. Keep in mind that I’m comparing the modern...
After identifying your ideal target market, it is essential to note any similar characteristics they share. Some of the obvious pertain to where they live, what they make, how old are they, do they have kids. These are common demographic data points that you can...
Very often, small to mid-size business owners are prevented from taking their companies to the next level by failing to implement a few simple tactics in the areas of management, cashflow and marketing. It’s not that they don’t know what to do, it’s...
