Wall Flower Marketing Doesn’t Work

Wall Flower Marketing Doesn’t Work

Sometimes you just can’t make this stuff up.  While attending an event last month I found myself talking with someone who, after several minutes into our conversation, said, “You know, I almost wasn’t going to come tonight.  The last time I was here I just stood by...
Wall Flower Marketing Doesn’t Work

Actions are louder

I was at an round-table discussion recently and found myself listening to a competitor talk about their business.  I kept hearing words like: “we care about our clients” “we empower them” “we do what’s in their best interest” I started to think that all that should be...
Wall Flower Marketing Doesn’t Work

Each New Year Requires Committment

Aesop’s fable of the tortoise and the hare is a compelling story of a race between the two animals.  The hare, believing himself to be far superior to the tortoise, finds himself being challenged to a race by the tortoise.  Using assumptions of his speed, the hare...
Wall Flower Marketing Doesn’t Work

Your Words can be Expensive

In light of the recent tragedies our country has experienced and the highly polarizing election in November, there are many who undoubtedly feel compelled to share our opinions through various social media outlets. However, care should be given anytime you choose to...
Wall Flower Marketing Doesn’t Work

Rethink Your Curb Appeal

Curb appeal.  What is it?  Well, if you have ever been in the market for a new home you’ve probably heard the phrase before.  Curb appeal is the enhancement of a home and property so as to attract potential buyers.  It’s safe to say that a nicely manicured lawn adds...