Curb appeal. What is it? Well, if you have ever been in the market for a new home you’ve probably heard the phrase before. Curb appeal is the enhancement of a home and property so as to attract potential buyers. It’s safe to say that a nicely manicured lawn adds...
Carly Rae Jepsen said it perfectly with her hit song, “Call Me Maybe,” this year. Whether you like the song or frankly can’t stand to hear it on the radio one more time, it does have a very important marketing message we can all learn from. How many times have you...
Remember the days when you used to flip through the Yellow Pages to find a business? Well, times have certainly changed in our technology driven world, but surprisingly most small businesses have not. StatisticBrain.com reveals that over 75% of businesses surveyed...
Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks. What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and...
What is visibility? When you think of a runner or cyclist exercising at dusk, you will see some type of reflective gear being worn. It makes the athlete visible to oncoming traffic. At the theatre, the actors need to be visible to the audience therefore a stage is...
