This is a special post by guest blogger Kevin Rains owner of Center City Collision in Cincinnati, Ohio and founder of Body Shop 2.0 (bodyshopmarketingplan.com) People want to be heard. Really heard and really understood. It’s also true that to fix a problem you have...
What is the most valuable commodity we have at our disposal? Time. We can’t pause it, rewind it, or get more of it each day. Once it’s gone, it’s gone. We value our time and get annoyed when we lose it, especially through no fault of our own. How do we feel when...
Commercials. I bet more than half of the viewing audience for the Super Bowl watched to see the highly anticipated commercials. And of these, usually a few stand out from the rest. They are the commercials that create emotion within us – the primary emotion...
No matter what business event I am at, inevitably the topic of social media comes up. It’s usually me asking someone about connecting on LinkedIn. In most cases the answer is “Sure! That would be great!” But, I am still surprised at the number of people who...
What is customer service? Is it standing at a counter while the clerk takes their time to acknowledge your presence? Is it calling a vendor multiple times and getting a different answer each time you speak with a representative? What about waiting for the return...
