Yes, it’s true. When buying certain accessories like hats, head bands, scarves, ties – one size does fit all. However, when it comes to marketing, there is no one size marketing plan that fits all businesses. Your marketing plan should be approached like a custom...
There’s a particular song out now who’s lyrics resonate within me each time I hear it. I’d like to share them with you to see if you feel the same. “Never let your fears decide your fate.” We encounter numerous decisions each and every...
There was a movie that came out in 1999 called “Sliding Doors.” It starred Gwyneth Paltrow and portrayed a woman’s life based on two different decisions, making it to the train on time and missing the train. The movie showed the two different...
I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners. She was telling me about a situation her company recently encountered where the owner realized that his brand...
Many years ago, my first manager shared with me a valuable piece of advice shortly after starting my new job. Granted, there were a lot of ‘words of wisdom’ that first year in my career, but this one piece stands out as I have called upon it many times since then. No...
