A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media. However, an often overlooked piece is something...
I recently went to a bodybuilding event to support my wife who is a figure competitor. Just being there got me thinking about all the hard work that leads up to the final event. The competitors discipline themselves and spend hours in the gym every week, monitor their...
Everyone in a company is part of the “sales team” – from the receptionist who answers the phone and greets guests, to the person who handles customer complaints. A great analogy, especially at this time of year, involves baseball. Every major league team has...
Color has the power to evoke emotion. Emotion compels us to think and feel a certain way. As it relates to business, the color(s) chosen to represent the image and identity need to be an accurate representation of it. Take for example Fifth Third Bank. This...
How many times have you heard the phrase “Don’t judge a book by its cover”? I can remember back to my earliest days in grade school hearing those same words more times than I can count. While this is philosophy is perfect when selecting great literature, the...
