You Just Never Know

You Just Never Know

There was a movie that came out in 1999 called “Sliding Doors.”  It starred Gwyneth Paltrow and portrayed a woman’s life based on two different decisions, making it to the train on time and missing the train.  The movie showed the two different...
You Just Never Know

Protecting Your Brand

I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners.  She was telling me about a situation her company recently encountered where the owner realized that his brand...
You Just Never Know

Opportunities Unlimited

I am amazed at the countless opportunities companies have to market themselves.  No matter the business event I am attending, you will find representatives from radio, magazine, newspaper, online, promotional, printing, special coupon advertising, etc. Beyond that are...
You Just Never Know

Which Is It?

It is very common to get caught up in the daily responsibilities of running a business. Calling on clients, invoicing, returning calls, attending meetings, lunch appointments, networking…the list can go on and on. We can get so focused on working...