“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck...
How many of you would say that you are self-motivated? Hopefully the answer you say aloud to others is the same as the one you are thinking. Working as a small business owner, or for a small business, requires self-motivation. And while we may have a lot of it,...
Details. We notice them. Especially when it affects our day: Too much salt in your entree. Music that is too loud at a venue that you can barely hear the other person talk. Poor lighting. Cold coffee when it reaches your table. Flat soda. All those examples reflect...
So you have identified your target audience. Now it’s time to consider how to engage with them to the point they remember you. I’m sure that you know someone within your professional circles who seems to be everywhere. Who when someone asks, “do you...
It still surprises me when I hear the answer “anyone” when someone is asked about who their ideal customer is. To me, it sounds like they really don’t know who that “anyone” really is. In today’s highly competitive market, with the...
