Let’s do a little test online. Google a generic search term for your business. For example, if you are a flooring company located in Cincinnati, Ohio, type “Cincinnati flooring companies.” Where is your company found? Is it the first page? The...
Who doesn’t love the movie “Field of Dreams?” It stars Kevin Costner who plays a farmer that has a vision of a baseball diamond right in the middle of his corn field and then hears the words “If you build it, he will come.” This is a...
You just never know where and when an opportunity will present itself, do you? In business, opportunity could be lurking anywhere. And to be successful, you always need to be prepared for it. More often than not, potential customers are quite happy with who they are...
While at a recent social media seminar, one of our participants raised her hand and said the following, “I think marketing is a scary word.” She elaborated by saying that marketing seemed too ambiguous and vague to her, so she wasn’t even sure what...
3 percent. Based on 100 percent, 3 percent is really a very small amount. Yet that small amount is largely responsible for a company’s success in any given year. Surprisingly, many companies, both large and small, see 3 percent as too big so they go even...
