While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions. While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several...
We have all been invited to various events and organizations as guests. We receive emails, letters, and phone calls from other professionals extending that invitation. But what do we actually do with that invitation? Is our ‘knee jerk’ reaction to...
I recently gave a presentation to a large group of professionals. It had been a year since my last presentation to the same group of people, so I knew that I needed to spruce it up a bit – make it more memorable. With help from my team at Dimalanta Design...
Why is it that something so small can have such a big impact? That the smallest of details has the power to change everything? In the business world we see it every day. A reckless comment by an employee to a customer is all over the news, an inappropriate post goes...
The ideal vendor. If you listed all the attributes of the ideal vendor what would it include? Quick response time. Professional appearance. Knowledgeable staff. Great customer service. Friendly and approachable employees. Trustworthy. Reputable. I’m sure we...
