I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral. Providing this support for those professionals not only allows them to improve their job performance but also enables them...
In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a...
I think we can all agree that Facebook for business is essential to a successful marketing strategy. That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any...
How often do we overlook the power of true collaboration? In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration. This action alone can be directly correlated not only to their own...
If money were no object marketing would be quite easy. We would spend, and spend a lot, to ensure that every person in our target market heard our message. Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our...
