Luck is an interesting concept. It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it. Occasionally we think we’ve got it only to discover how elusive and temporary it can be. Eventually we realize that...
In the business world, strategic alliances are not contingent upon how long one has been working in a particular field or profession. In fact, building strategic partnerships can, and should, begin with the first day on the job. Regardless of your years of...
Every organization, company, and institution needs their members and/or employees to have skin in the game in order to ensure long-term success. Having skin in the game means a sense of ownership and alliance. It denotes a sense of family, of a team. You see it in...
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right? Wrong. When we communicate with those in our target...
It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our target market because doing so would close the door on future...
