Content Marketing

Content Marketing

There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load....
Content Marketing

The Art of Persuasion

Twice this week the topic of persuasion came up.  The first time was during a conversation with one of my referral partners.  He was updating me on the proposals he had received for his new business.  Of the three potential vendors he was considering, one came back...
Content Marketing

Watering Holes

We are all guilty of making assumptions.  We can mistakenly believe that others think and feel the same as we do.  I’ve done it myself.  I love asparagus so my kids should eat it at dinner too, right?  Wrong. When we communicate with those in our target...
Content Marketing

Where’s Waldo?

It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field.  Our tendency is to never limit those our target market because doing so would close the door on future...
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