Let’s face it. Most of what businesses have to offer isn’t truly a life-sustaining necessity. If you carry a smartphone with you, then I’m sure you would agree that your life is full of stuff you don’t need to survive. Keep in mind that I’m comparing the modern...
After identifying your ideal target market, it is essential to note any similar characteristics they share. Some of the obvious pertain to where they live, what they make, how old are they, do they have kids. These are common demographic data points that you can...
Have you ever noticed how small the bullseye on a dartboard is? It’s challenging to hit! I don’t know how many times, when I have asked about their target market, have I heard business owners tell me that “everyone” can use their services or products. Even...
