Ultimately, the main concern for justifying a marketing budget is the Return on Investment (ROI). The first thing to look at is the marketing budget. The recommended standard marketing budget for small to mid-sized businesses should be around 4% of the revenue coming...
Q: Marketing can go in many directions: how can a manufacturer determine what to do? Should it always be for a finite purpose, such as a new product or a new sector one wants to enter? A: There are various directions marketing can take a company and it definitely...
At the heart of email marketing is communication, relationships and unification. Most of the modern world interacts daily via email. Because of this, email marketing can be one of the top ways to develop an ongoing relationship with your target audience and provide a...
Recently, we had the privilege to be featured in the Manufacturer May issue from WIRENET®. They interviewed me to ask a series of different manufacturer marketing questions. We’d like to share with you some tidbits from it. Q: Marketing is part of the second...
