At the heart of email marketing is communication, relationships and unification.
Most of the modern world interacts daily via email. Because of this, email marketing can be one of the top ways to develop an ongoing relationship with your target audience and provide a platform to coach, teach and inform people about your products or services.
But wait, why do I need email marketing when I have already established a social media presence?
Having a consistent social media presence is important and helps engage a large audience at one time, but it is also hard to zero in and gauge how well you’re reaching your ideal customers. When using a marketing automation platform like MailChimp for email marketing, you can assess the success of your email campaigns and pivot your strategies to bring in new leads. Oh by the way, if you’re writing content through social media already, just put it in an email and send it out.
Don’t overthink this – keep it simple and straight forward by communicating information of product/service offerings in bite-size pieces to entice them to take the next step in the sales process. If you don’t have time to create and publish content weekly, consider other ways that you can build relationships and trust while promoting your products and services.
Lastly, email marketing isn’t only beneficial for end users. Your internal team – such as sales, production, dealers etc. thrive with consistent motivation. Using email marketing as a tool to continually equip and educate your team builds internal brand ambassadors. When your team is all on the same page and empowered by your organization’s mission, you will be amazed at the efficiency of their performance.