Q: Fewer Companies Want to Hire Full-Time Marketing Specialists, What Can They Do? A: Depending on the size of the company, hiring one person to do all of the marketing might not be the best solution unless the end goal is to build an entire in-house marketing...
Buyers are constantly being screamed at with various competing products and advertisements. This reality means that it is necessary to devote time to develop engaging messages strategically to your target audience before the new product launches. Here are a few things...
All relationships in life thrive off of respect, listening, communication and follow-through. When we look at our current and potential customers as valued relationships instead of simply transactions it cultivates trust and opens doors for more conversation....
Q: Is there a “low hanging fruit” benefit by having a minimal presence/activity, or is tippy-toeing in marketing not a good investment? A: Marketing investment requires your whole team to dive-in, fully submerge and believe in your mission. When there isn’t an...
Absolutely! The reason why marketing can seem so nebulous is because there isn’t a simple, strategic marketing plan set in place. Manufacturers generally think of tactics, not marketing strategies. Having a marketing plan involves executing simple, disciplined, and...
Q: Should a presence on LinkedIn, Facebook and YouTube all be musts? A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or...
