Society has changed more in the last decade than ever before. Without question, technological innovation is responsible for the upturning of every way we once communicated, worked, commuted, and lived. If organizations don’t keep up with a society that has its foot on...
This is the last article in our 5 part series on Dimalanta’s vision for branding and marketing. We explored what it means to make marketing plans when we let go of perfection and, instead, step into psychology. We revisited, redefined and rediscovered the big...
Let’s be honest, most of us saw our marketing budgets completely blow up in the year 2020. Organizations not only faced an enormous amount of pressure financially but also lost reliability on historical data to help predict the future. This left all of us in a...
Wherever you find a business owner or entrepreneur you will also find a dreamer, a creative, a visionary, and a BIG thinker. The problem is dreams and visions can only take an entrepreneur so far. After the idea has been pushed through to production, not much will...
Last month, we discussed the vital importance of having a marketing plan and how it shapes the direction of your organization. This week, we will continue in this vein in discussing brand positioning. As you’ve begun developing your marketing plan and diving deeper...
