If you haven’t done much with your company identity, then you may want to start the new year revamping your image. Often businesses overlook the importance of freshening up their brand, updating their marketing collateral, and equipping and training their sales...
How many physical sales appointments do you think is possible to run in one week? Well, there are a lot of variables that affect the answer to that question. In the earlier years of my consulting I remember running between 15-20 per week! That is lot of driving,...
Several days ago I attended a conference on eMarketing Techniques up in Cleveland, Ohio. Today, while working on my blogs, I remembered an observation I made at the conference that I wanted to share with my readers. It’s nothing earth-shattering but I found it...
Just the other week I had one of my clients send some of their team members out to observe their target audience. The results that were brought back to the table was invaluable on a number of levels. It helped them learn more about the type of people their reaching,...
Article shared from Marketing Profs…Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one.Practitioners of knee-jerk planning rely on emails to...
