Keep Looking at it! I know this point sounds so obvious, but when was the last time you looked at the contacts in your database? Ran reports? Updated contact statuses or notes? Most likely your answer is not positive. Similar to looking at the scale every day if...
If there is one consistent problem that I see over and over again with businesses/organizations regarding their marketing, it’s their lack of utilizing their customer relationship management (CRM) database. I blog about this several times a year, because...
So is social media conducive for business-to-business marketing? Yes. However, the effectiveness and ROI will vary depending on: The industry- Each industry is like a different culture. There are different terminologies, expectations, interests, communication...
Let me start by asking these questions: Was it really necessary to start using Fax Machines when it became popular? How about cell phones? How about running a business today without a smartphone? (I remember how cool it was when mom and dad had a phone installed in...
Earlier today, I was talking with a new client regarding their online brand and the topic of domain names came up. His question was, “How do I select the right domain name for my website?” I thought that was a great question to address in today’s...
