by devsquad | May 2, 2013 | Simple, Targeted, Uncategorized
A wise man once said to me that when it comes to marketing a great philosophy to follow is “Fire, ready, aim!” Those three words couldn’t be more true. Too many times, small business becomes paralyzed by inaction with their marketing. Inaction can be due to:...
by devsquad | Apr 30, 2013 | Targeted, Uncategorized
I recently read an article in the Business Courier that really struck a chord with me about the significance of branding. The company featured was a Cincinnati favorite, Graeter’s. Graeter’s has been doing exceptionally well in recent years: new stores are popping...
by devsquad | Apr 25, 2013 | Disciplined, Perpetual, Uncategorized
No matter the size of a company, confusion and mistakes happen. We do not live in a vacuum, where each day can be predicted and people’s behaviors anticipated. Even though we may have our roles within an organization, there is overlap. But with small...
by devsquad | Apr 23, 2013 | Personal, Targeted, Uncategorized
Remember the days of interviewing for that first big job and all the extra research you did on the company you were meeting with? There were reasons you went to all that extra trouble, but do you remember why? I’m sure that we could all agree that there were...
by devsquad | Apr 18, 2013 | Disciplined, Relevant, Targeted
A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media. However, an often overlooked piece is something...
