I am amazed at the countless opportunities companies have to market themselves. No matter the business event I am attending, you will find representatives from radio, magazine, newspaper, online, promotional, printing, special coupon advertising, etc. Beyond that are...
It is very common to get caught up in the daily responsibilities of running a business. Calling on clients, invoicing, returning calls, attending meetings, lunch appointments, networking…the list can go on and on. We can get so focused on working...
A wise man once said to me that when it comes to marketing a great philosophy to follow is “Fire, ready, aim!” Those three words couldn’t be more true. Too many times, small business becomes paralyzed by inaction with their marketing. Inaction can be due to:...
I recently read an article in the Business Courier that really struck a chord with me about the significance of branding. The company featured was a Cincinnati favorite, Graeter’s. Graeter’s has been doing exceptionally well in recent years: new stores are popping...
No matter the size of a company, confusion and mistakes happen. We do not live in a vacuum, where each day can be predicted and people’s behaviors anticipated. Even though we may have our roles within an organization, there is overlap. But with small...
