House of Cards

House of Cards

While at a recent strategy session, I found myself thinking about how important it is for small businesses to spend time and resources establishing a solid foundation for their business to grow.  This same concept can be applied to anyone who is out there building his...
House of Cards

Start with One

There are countless deserving non-profits, benefits, fundraisers, and charities that a company can donate to.  None any more deserving than the others.  Small businesses need to be very thoughtful about the who, what, where, and when of their philanthropic donations....
House of Cards

Walk the Walk

Have you ever come across someone whose words don’t always match up with their actions? They say things like: “I’ll be there early.” Then show up late. “I’ll call you later today.”  But call you the following week....
House of Cards

The Power of “Like”

Facebook.  For business, we can look at Facebook as one of the “faces” that the public sees. We can also look at Facebook as a means to create a “book” of our business successes, announcements, helpful tips, and events.  From this perspective,...
House of Cards

“3,2,1…Action!”

Okay, so you have a website.  While that may be a great starting point, that’s the standard in today’s market.  It’s like watching your favorite movie on a regular television without the big screen and the surround sound.  It might be the same movie,...