Lead vs. Referral

Lead vs. Referral

Lead.  Referral. At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely.  According to Wikipedia a lead is defined as:  “generic” for example “they come...
Lead vs. Referral

Marketing Research for Small Business

You might be wondering how and why a small business like yours would even consider marketing research.  But small business can do effective marketing research.  Granted it won’t be as elaborate and thorough as what the marketing research firms can do, but a...
Lead vs. Referral

Search Engine Optimization

When it comes to Search Engine Optimization, or SEO, the content that is contained within your website is critical to your target audience finding you.  Without the right content, the key words and phrases that are used to search for you will lead them to your...
Lead vs. Referral

And the Winner Is…

Chambers Business Publications Trade Journals Colleges & Universities Better Business Bureau Newspapers Have you ever noticed the number of professional and business awards that are looking for nominations each and every year?  Pick up any business or trade...
Lead vs. Referral

One Word

  One word.  Could you pick one word that accurately reflects your company’s brand? Recently, at my weekly BNI meeting, our Education Coordinator presented that question to each of us around the room after reading an excerpt from a book on marketing. ...