The “Best-Kept Secret” Dilemma

The “Best-Kept Secret” Dilemma

The “Best-Kept Secret” Dilemma Branding for Clarity and Relevancy We’ve heard so many clients exclaim, “We’re the best-kept secret in town!” alongside apologetic giggles and nervous eyes. As soon as the words tumble from their lips, we know they have branding issues....
Culture Buzz: Empathy vs. Sympathy

Culture Buzz: Empathy vs. Sympathy

Empathy is a subject floating around many conversations these days. Usually, it emerges alongside the words “culture” and “connection,” and “belonging.” But, many of us are left wondering, what’s the difference between sympathy and empathy? Hallmark and good pastors...
DesignUs – A Culture Project

DesignUs – A Culture Project

What is a paint without a canvas? We are endlessly passionate about designing all of the external pieces of your business. We can design your brand, your logo, your marketing plan, your tone, your style, your aesthetic, your ads, your websites, your videos, your...