Marketing is all about perception. We create the image or brand that we want others to perceive. While at a recent Chamber luncheon, I had the pleasure to hear the Senior VP of Business Operations for the Reds speak. Her entire story was very interesting and...
Remember your earliest school days and those infamous papers you needed to write? Some of us might have dreaded receiving our grade as we knew the power of that teacher’s red pen. If we were lucky (and put forth the effort), the evidence of that red pen would...
Social Media is part of your Marketing Plan. It’s a nice, weekly combination of Facebook, Twitter, LinkedIn, Pinterest, and Google Plus posts. You’ve also implemented the creation of weekly newsletters as well. Each day has been planned for with a new...
While at my last staff meeting, our Business Development Director, Ric, started talking about kicking off the New Year with a Team Strategy Session. Now this in and of itself wasn’t earth shattering news as our team has done numerous such sessions, but what he...
Do you listen or do you hear? I ask because there is a big difference between the two. While dining with some very good friends, our conversation turned to resolutions, in honor of the impending new year. At first the responses around the table were rather typical,...
