Whenever I hear someone say they are looking for the best price, I cringe. That’s like shopping for a heart surgeon with the lowest price. Or using the lowest price to purchase a car for your family. Price alone does not warrant value or quality. And if...
It’s amazing the power of appreciation. The people who do it best are often times the most influential leaders. At its core, appreciation recognizes the value in another. When that recognition is achieved, a great power has been unleashed. I saw it first-hand...
Marketing is all about perception. We create the image or brand that we want others to perceive. While at a recent Chamber luncheon, I had the pleasure to hear the Senior VP of Business Operations for the Reds speak. Her entire story was very interesting and...
Remember your earliest school days and those infamous papers you needed to write? Some of us might have dreaded receiving our grade as we knew the power of that teacher’s red pen. If we were lucky (and put forth the effort), the evidence of that red pen would...
Social Media is part of your Marketing Plan. It’s a nice, weekly combination of Facebook, Twitter, LinkedIn, Pinterest, and Google Plus posts. You’ve also implemented the creation of weekly newsletters as well. Each day has been planned for with a new...
