We are excited to have Tim Fricsh with SEO Help Desk give us an overview of search engine optimization (SEO) and how it can bring more business to your website. Tim has over 3 decades of experience with SEO and started before Google was even popular!
1. Do all organizations need SEO?
The simple answer is yes — SEO is a basic thing you should be doing with your website. Whether you have a brand new website or if it has been around a long time, the bottom line is that it’s not going to be easily found by your audience without SEO. Not utilizing SEO is like putting your organization’s building out in the middle of a cornfield with no sign on it. Most likely, no one will ever find your organization’s building. Don’t count on luck, which is what you’ll need for people to find your website without SEO. Using other forms of digital marketing can help bring traffic to your website, but it still won’t help your organization’s ability to be ranked higher on Google.
2. What content does Google really care about?
Google is very particular about the type of content it shows. From the beginning, people have attempted to cheat the system to try to rank higher in Google searches. Because of this, Google keeps changing the algorithms and has smart crawlers to prevent any fraudulent information. It’s important to have relevant content that is in no way spammy, also called White Hat SEO. The White Hat SEO strategy is basically using best practices by creating quality website content that is unique and relevant to that particular website. Having a website that loads fast, contains quality content and keyword-rich are all benefits of White Hat SEO. Black Hat SEO is basically the opposite, such as, using spam in any fashion for blog posts, page content, or any other part of website creation. A couple of other examples of Black Hat SEO are using hidden text and links, link farming, or stuffing keywords.
3. How can we identify keywords that could put a website in the top three search spots on Google?
As a general rule, unless you’re a strong, iconic brand like Coca Cola, using one keyword is almost impossible to be in the top three results and is also highly unrealistic. Having 3-4 long tailed keywords or phrase offers better results in Google ranking. Keywords and phrases need to be targeted and defined by what is important to your organization and your target audience. Research different keywords and phrases that have a lot of traffic but low competition that are relevant to your business, industry and potential clientele. Consider words that are easily misspelled which can be used as an advantage for searches. Think like the person on the other end that is looking for your product or services. Find your niche and finetune the keywords based on your unique selling proposition.
4. How can you decrease bounce rate and increase conversion rate?
You can do all things right, like utilizing SEO, marketing campaigns and social media, but if you have a bounce rate higher than 50% on your website, it will automatically be a major setback. Bounce rate is determined by the amount of time people spend on your website. The general rule is if you bring the bounce rate down, the conversion rate will go up. Certain industries might be more competitive than others. Start with an appealing website with great usability, and call to action (CTA) to keep people on your site longer. Constantly analyze your website to make sure there are no technical issues or broken links. Your website is your best tool!
Who is Tim Frisch, Founder of SEO Help Desk?
For over 3 decades, Tim has been helping companies successfully grow their business both online and offline. Having real life sales, marketing and computer experience enabled him to start a successful Internet Marketing Consulting business in 1998, SEO Help Desk. SEO/search engine optimization services has been his main focus. As online marketing changed throughout the years, he has adapted for his client’s changing needs. Tim’s focus has remained consistent — to help clients grow their businesses. This has brought him to provide equally important services: in-house SEO, local SEO, SEO consulting, SEO training/coaching and SEO auditing/reporting.
Looking for SEO help? Contact us at email@example.com to set up a free consultation.