by devsquad | Aug 25, 2014 | Simple, Uncategorized
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right? Wrong. When we communicate with those in our target...
by devsquad | Aug 21, 2014 | Targeted, Uncategorized
It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our target market because doing so would close the door on future...
by devsquad | Aug 6, 2014 | Disciplined, Uncategorized
We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into. When it comes to marketing, there is always an ROI associated with...
by devsquad | Aug 1, 2014 | Targeted, Uncategorized
How many people are in your company or organization? What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department. But even with larger organizations, if you engage with the public, you...
by devsquad | Jul 29, 2014 | Disciplined
It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas. Each week, at our Out-&-Out Marketing Forum, it inevitably happens. This burst of creativity is a direct result of my participation in a group discussion...
