The Gatekeeper

The Gatekeeper

While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first.  That first person is the one who controls the access to that top executive.  This...
The Gatekeeper

Too Good To Be True?

There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting.  We may think that declining an opportunity could mean missing out on the best lead we’ve ever had.  But...
The Gatekeeper

The Marketing Ecosystem

Each week Dimalanta Design Group hosts a Marketing Forum facilitated by Ernie Dimalanta. Gathered in the room are professionals from various industries like IT, manufacturing, promotional, and travel.  We discuss different topics as it relates to marketing, delving...
The Gatekeeper

Pivot

I learned a valuable lesson while listening to a highly successful local business woman speak and it involved the word “pivot.”  I didn’t fully appreciate the meaning behind the word and it’s impact until sometime later. In the business world,...
The Gatekeeper

Digital Sales Force

What would you do if you had access to a salesperson that had every skill needed to be successful?  This person would have the ability to consistently and effectively communicate with your target market all that your company has to offer.  And the kicker?  Absolutely...
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