While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first. That first person is the one who controls the access to that top executive. This...
No matter what the size of a company, it’s success depends on people. Whether it has 500 employees or only one, or if we are talking about B2B or B2C industries, it still revolves around people. People who make decisions, have opinions and needs, concerns,...
So is social media conducive for business-to-business marketing? Yes. However, the effectiveness and ROI will vary depending on: The industry- Each industry is like a different culture. There are different terminologies, expectations, interests, communication...
