Q: Should branding and social media be a part of marketing? Does this require ongoing weekly activity?

A: Yes, branding is essential to the relevance and promotion of a brand. A cohesive look of both corporate brands and product families paint an organized and digestible message for the target audience to consume and be encouraged to take part in. Social media is an efficient platform to communicate the brand story with the target audience while fostering ongoing engagement and credibility. Because marketing should also focus on being relational, it’s important for companies to manage their online presence to build trust with their target audience by monitoring and addressing social media content on a weekly basis. This reinforces to customers that a company is relevant to their needs and that visibility earns credibility which equals profitably.

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