Well, since some of you were unable to make the LIT event, I figured I should at least share a pic for you to view. This place making marketing strategy was a huge success! Everyone who attended the event had a great time, and were able to enjoy the experiential benefits of the LIT underglow product.

For more information on how the event went, read this press release that followed the party.

Cincinnatians Toasted “Celebrate Style” to Benefit Diabetes Research

CINCINNATI, OH, April 6, 2008:

On April 4th, the floor-to-ceiling windows of “The Edge,” Cincinnati’s trendy upscale, loft-style condominium development, were aglow in celebration of the Queen City’s newly minted “urban style.” In an invitation-only benefit gala for The 216 Foundation, over 100 of Cincinnati’s top influencers raised a toast to what some are calling “the advent of urban style” in what’s generally been considered a conventional Midwest town.
From the martini and sushi bar to the techno-pop music, the benefit event brought Cincinnati’s designers, business owners, and other fans of urban chic together for a good cause. “We were excited that so many turned out to support The 216 Foundation and to embrace this revitalizing advent in Cincinnati style,” noted benefit co-sponsor Ernie DiMalanta of Quest Marketing Solutions….

President and CEO Mark Pohlkamp of Cincinnati-based LIT, whose products were showcased during “Celebrate Style” is characteristic of young companies excited by this trend in the city’s new urban chic. Says Pohlkamp, “My products, flexible underlighting that brings a soft glow to furniture and architecture, are already popular in other major metro areas like Miami, Los Angeles and New York. I’m excited to see Cincinnati developing an urban edge and to see LIT take off in my own hometown. As designers, we’re all enthusiastic because this newest movement in Cincinnati is really a synergy of the cutting edge work we’ve been fostering. Urban design shows us that sometimes it’s the simplest things — like lighting — that make the greatest impression.”

An After-Hours party continued at Bang, billed as “downtown Cincinnati’s premier nightlife location.” The 216 Foundation, a Cincinnati-based, not-for-profit organization that funds diabetes research, received a percentage of ticket sales. Event co-sponsors LIT, the Edge Condominiums, Quest Marketing Solutions, Bang nightclub, Bova contemporary furniture, and Beluga sushi restaurant hope this will be a first of many philanthropic ventures that “Celebrate Style.”


For additional information on “Celebrate Style” or on this release, contact Ernie DiMalanta at 513-683-6999 or edimalanta@questmarketingsolutions.com. For additional information on LIT products, visit the company website at www.LITstyle.com.

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