Your company’s brand and culture are going to start to mimic the personal brand of its leader. It’s something that naturally happens. As a result, as a company leader, you have to evaluate what your own personal brand is.

This year, make it your goal to hone in on your leadership style and develop it to the best of your ability. Check out a few example CEO categories we’ve come up with, along with real-life, successful examples of CEO and brand leaders. Which category do you fall under? And if you aren’t within a specific category—which one would you want to be in? What type of leader do you want to be known as?

Click on each CEO to read about their individual leadership styles.

The Innovator

Innovative leaders who have created revolutionary brands and companies.

Jeff Bezos – Amazon

Larry Page  – Google

Coco Chanel – Chanel

Mark Zuckerberg – Facebook

The Go-Getter

The steadfast leader that won’t let anything or anyone get in the way of the path to their company’s success.

Steve Jobs – Apple

Ginni Rometty – IBM

Jack Welch – General Electric (GE)

Indra Nooyi – PepsiCo


The Empathetic Leader

Team players that prefer to lead with compassion and understanding.

Satya Nadella – Microsoft

Mother Theresa – Missionaries of Charity

The Influencer

Base success on being in the public eye, by connecting directly with consumers, by being seen.

Michelle Phan – ipsy

John Legere – T-Mobile

The Examiner

Analytical leaders who are content with quietly leading and working behind the scenes.

Bill Gates – Microsoft

Warren Buffet – Berkshire Hathaway

After reading about these hyper-successful leaders—do you believe you fall into a specific leadership category? If not, decide which leader you most identify with. If you can’t find yourself aligning with the strategy of these CEO’s, try doing your own research on successful CEO’s and industry thought leaders. Having a role model to help establish your own leadership style can help you streamline the journey to defining your personal brand.

Keep it Personal

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