“He’s Just Not That Into You” was a movie released in 2009 that was based on the book by the same name.  I know you’re probably wondering what this has to do with marketing, but please bear with me for a moment.  The plot involves individuals who continually misinterpret the behavior of others.  Granted it’s regarding romantic partners, but the potential to misinterpret behaviors is the same no matter what the relationship.

Now, let’s apply this concept to sales.  After how many attempts to reach a prospect do you begin to realize that he or she is “just not that into” what you are selling?  This is not easy to admit, so we may continue to believe that sooner or later that person WILL return our call or WILL pick up the phone and speak to us.  A classic example of misinterpreting someone’s behavior.

Another way to look at this is by taking inventory of the networking activities you are involved with through your line of work.

  • Do you have feelings of disengagement while in attendance?
  • Do you have a tendency to rarely show up at certain group events?
  • Do you find reasons to be late?

If you answered yes to any of these questions then maybe you are “just not into” it any more, and that is okay.  If this is the case, then this is a great opportunity to take a serious look at where you are spending your time and re-evaluate where you are investing it.  

In the long run, it is better to project the image that you are excited to be involved, fully committed to the group, and interested in making it the best it can be.  Quite frankly, people can tell when you are “just not into” it.  And that is not a good impression to leave with others.  It’s okay to conduct some self-analysis regarding the organizations and groups you are affiliated with.  Businesses grow, memberships evolve and interests change.  Be sure that you continually put your best foot forward and don’t project the image that tells others you’re “just not that into” them.

Keep it perpetual.

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