Commercials.  I bet more than half of the viewing audience for the Super Bowl watched to see the highly anticipated commercials.  And of these, usually a few stand out from the rest.  They are the commercials that create emotion within us – the primary emotion being laughter.  So funny, in fact, that we will watch them over and over again.

Humor isn’t the only emotion that commercials create, some evoke compassion, concern, pride, patriotism, or excitement.  These emotions are what the company wants us to feel.  It humanizes the company and connects us to their passion – something we might just share with them.  This connection builds awareness and many times a call to action.

Now, the question to ask yourself is why?

  • Why are you in the profession that you are?
  • Why did you choose to work for the company that you do?
  • Why are you motivated to get out of bed each morning and go to work?
  • Why should your prospects buy from you?

Discovering the answers to these questions may not be simple.  It may require some reflection and thought, but the answers are there.  The most successful people in the world have been those whose passion has propelled them.  Their passion wasn’t necessarily a point of discussion, but it was certainly observed and felt by those around them.

When you understand why you do what you do, your message to others will become clearer.  You will evoke emotion from those you meet.  It will resonate with your prospects and clients and build stronger connections.  Success will come naturally because you can’t hide passion.

Keep it personal.

Pam Rezai
Sr. Marketing Director

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