How dangerous is it to cliff jump into the ocean? I’m sure there are only a handful of business owners who would even dare do it and yet when it comes to their own marketing they cliff jump all the time.
It’s human nature I suppose… When business is slow you put on your marketing & sales hat. When business picks up you put on your production & managers hat. When it comes to your marketing you can’t think you can just stop all of a sudden. If you keep jumping off that cliff, eventually you may miscalculate the tide and hit the rocks below.

All businesses have to be marketing machines that just so happen to do their areas of proficiencies very well.

-Ernie DiMalanta

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