With only a few more days until the opening ceremonies of the 2008 Olympics, China is hoping that this international stage will begin their successful path to a new brand. However, with the looming evidence of pollution problems, oppression, and censorship, will the Olympics help or hurt China? My answer, China still has a long road ahead of them. Although the Olympics will present them in the most positive light, their culture and mindset will either be their stumbling block or their cornerstone. Check out the worse and better comments on brandchannel.
In the spirit of the games…Go USA!