Epicenters of Influence

Epicenters of Influence

How many people are in your company or organization?  What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department.  But even with larger organizations, if you engage with the public, you...
Epicenters of Influence

Herding Minnows

It’s amazing what kids can teach you.  Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows.  At first, someone was holding the net, trying in vain to catch minnows while the...
Epicenters of Influence

The Gatekeeper

While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first.  That first person is the one who controls the access to that top executive.  This...
Epicenters of Influence

Too Good To Be True?

There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting.  We may think that declining an opportunity could mean missing out on the best lead we’ve ever had.  But...
Epicenters of Influence

The Marketing Ecosystem

Each week Dimalanta Design Group hosts a Marketing Forum facilitated by Ernie Dimalanta. Gathered in the room are professionals from various industries like IT, manufacturing, promotional, and travel.  We discuss different topics as it relates to marketing, delving...